E Juice, flavored E-juice with & without nicotine. +300 e-liquids
E-juice, also called e-liquid or vape juice, is the liquid used in e-cigarettes. It usually consists of propylene glycol (PG), vegetable glycerin (VG), flavorings and in some cases nicotine. Below is a consolidated overview of common formats, packaging sizes, nicotine strengths, ingredients and labeling.
Names: e-juice, e-liquid and e-liquid
The terms refer to the same type of product. In Swedish contexts e-juice or e-vätska is often used, while e-liquid and vape juice appear in international contexts. Product information and labeling apply regardless of the term.
What does e-juice contain?
- Propylene glycol (PG) – a base liquid that helps carry flavors.
- Vegetable glycerin (VG) – a base liquid with higher viscosity.
- Flavorings – food-grade flavorings.
- Nicotine – present in some products; others are nicotine-free (0 mg).
VG/PG ratio
The ratio between PG and VG affects the liquid's viscosity and how the flavor is perceived. Common blends are for example 50/50 or 70/30 (VG/PG). Information about each product's ratio is shown on the label.
Nicotine strengths and nicotine-free options
E-liquids are available with and without nicotine. Common strengths are 0 mg, 3 mg, 6 mg, 12 mg and 18 mg. Nicotine content is stated in mg/ml on the packaging. Products containing nicotine are labeled according to applicable requirements.
Shortfill e-juice and nicotine shots
Shortfill is a packaging format where the bottle is not completely filled, leaving room for the user to add a nicotine shot if desired. This allows you to customize the nicotine strength. Mixing instructions are available on each product and in informational materials.
Packaging sizes for e-juice
- 10 ml (regular e-juice)
- 30 ml
- 60 ml
- 100 ml (common in shortfill format)
Flavor profiles and categories
E-juice comes in many flavor variants. Common groups are fruit and berries, menthol/cooling profiles, desserts/bakery and drink-inspired flavors. Available variants are shown in each product list and in the filters on the category page.
Swedish-made e-juice
The range also includes e-juices manufactured in Sweden. Examples of brands are Dr Koyuki and Lovedrops. Products are delivered in their original packaging and are labeled according to applicable regulations.
Compatibility and use
E-juice is used in e-cigarettes that are intended for liquid. Different PG/VG ratios may be more suitable for certain types of tanks or coils. Information about compatibility and recommended specifications is usually provided in the product description for both e-juice and hardware.
Labeling, TPD requirements and information on the label
Products in this category follow applicable requirements for labeling and packaging, including child-resistant caps and clear information about contents. TPD approval is shown on the packaging and in the product description. The label also indicates nicotine strength (if applicable), PG/VG ratio, ingredients, best-before date and batch information.
Storage and shelf life
Store e-juice according to the information on the packaging, protected from direct sunlight and out of reach of children. Best-before date and batch information can be found on the label. Any changes in color or scent may occur over time and are affected by ingredients and storage.
Filter e-juice on the page
On the category page the assortment can be filtered by, for example, flavor profile, PG/VG ratio, volume, nicotine strength or manufacturer. The filters help display products that match the specified criteria.
Delivery and pickup
Orders placed before 16:00 on weekdays are normally shipped the same day.
NOTE! The product is nicotine-free (0 mg). When used together with a nicotine shot: Nicotine is a highly addictive substance.
E-juice — Products
Frequently Asked Questions (FAQ)
What is the difference between e-juice, e-vätska and e-liquid?
The terms are used for the same type of product. Terminology can vary between Swedish and international sites, but content and labeling follow the same principles.
What does PG/VG mean?
PG (propylene glycol) and VG (vegetable glycerin) are the base liquids in e-juice. The ratio between PG and VG affects viscosity and how the flavor is perceived. Common blends are 50/50 and 70/30 (VG/PG).
Are there e-juices with and without nicotine?
Yes. Nicotine strength is stated in mg/ml on the packaging. Nicotine-free products are labeled 0 mg.
What does shortfill mean?
Shortfill bottles are partially filled to allow addition of a nicotine shot if desired. The bottle volume and mixing ratio are indicated on the label.
How do I read the label on the bottle?
The label indicates, among other things, nicotine strength (if applicable), PG/VG ratio, ingredients, best-before date and batch information. The packaging has a child-resistant cap according to current requirements.
What packaging sizes are available?
The category includes 10 ml (regular), as well as larger volumes such as 30 ml, 60 ml and 100 ml, often in shortfill format.
Where can I find information about compatibility?
Information about tanks/coils and recommended specifications can be found in the respective product text for both e-juice and hardware.
How should e-juice be stored?
Follow the information on the packaging. Store in a cool, dark place, and always out of reach of children.
All e-juices in the assortment are TPD-approved and comply with applicable Swedish regulations.
